Busy Times Around Here

September 23, 2011

This blog hasn’t been getting the attention it deserves.  I apologize. The good news is that there hasn’t been many updates because I have been pretty busy on client work. In the past month we have been working with two new clients–so most of my writing time has been eaten up working on copy writing, blogging and press releases for them.

Hopefully you follow me on Twitter because even when I am not blogging I try to pass along links to articles of interest about marketing, branding and social media.

But I do want to refocus on giving you value added content here.  So, for the time being here are a few links of interest that I have seen that deserve your attention:

First, here is a good review  from PRWeb.com about how video is becoming ubiquitous in marketing campaigns and for good reason–it increases SEO.

And here are two that I shared on our Facebook page that I haven’t posted here yet:

This first is somewhat basic, but going back to basics is good practice every once in a while.  Here are 10 Way To Promote Your Facebook Page


Second is something more unique. Everyone tells you to engage in Social Media, but rarely does anyone tell you where to do it.


Market Your Service Business via Twitter

May 2, 2011

Do you use Twitter to market your service business? Have you also embraced location-based services such as Four Square?

A lot of service-based businesses work out of their trucks so they don’t have a store front location from which to offer a special on Four Square. Well here’s a way to do something similar plus get you some extra word of mouth for your twitter account and business.

Tweet your location through Four Square as you go about your travels during the day and tweet out a message similar to this:

“We are at Fisher Blvd in Toms River doing an installation. If you see our service truck, tweet a picture of it with the messge  ‘I found @TomsSerivceCompany’ and you will receive a 20% discount off of our service fee.”

This kills two birds with one stone.  You are advertising your business by offering a discount for people who spot you (thus leveraging the marketing dollars you spent to letter your truck!) plus you have people tweeting out your company’s Twitter name and spreading the word to their followers.

What do you think? Would that work for your business?  Will your friends keep an eye out for your check-ins?

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