Good copy is important in your business communications. Between web content, brochures and social media, companies are producing content prolifically. Our friends at Copyblogger have created this infographic to help you when you are creating copy to avoid some common, yet inexcusable, grammatical errors. If you don’t consider yourself a strong writer, print this out and use it as a reference tool. It will definitely help you appear more professional.
How are you spreading good news about your company?
If you don’t have a formal plan or aren’t currently capitalizing on public relations don’t fret, you are aren’t alone. Most small businesses are in the same boat.
However, public relations is an extremely valuable marketing tool for the small businesses who capitalize on news about their company to get media attention. Public Relations is a very cost-effective way to advertise your business.
Before you get started, here are a few public relations basics that you should work on and have prepared in advance before you start contacting the media to get the word out. Working on these basics will form the basis of a press kit that can be deployed with any press releases you want to write when you have news to share, you will have the bulk of the work already done.
For most companies, press kit essentials are:
- A company fact sheet
- This is the who, what, where, when and why about your business.
- Use this fact sheet to give the 10,000 feet view of the company: Keep it simple and keep it to one page
- A Frequently Asked Questions Sheet
- This isn’t a must have for every business but if your company is not easily summarized on a fact sheet or your business is fairly technical, then a fact sheet is where you can flesh out more details
- A one-pager on each of your main product lines
- If you already have product fact-sheet as part of your sales collateral it can be repurposed here as a cost-effective, time-saving solution
- If you don’t have one-pager fact sheets in your sales kit, then no better time then the present to put them together.